{"product_id":"the-geneve-sweater","title":"The Genève Old Money Half Zip Sweater for Men - 100% Merino Wool","description":"\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/1010\/9767\/files\/Merino_Jumper_-_2025-07-30T190728.188.jpg?v=1753873671\"\u003e\u003c\/p\u003e\n\u003cp data-end=\"197\" data-start=\"119\"\u003e\u003cstrong data-end=\"197\" data-start=\"119\"\u003eTimeless Texture, Effortless Class – The Genève Old Money Half Zip Sweater\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"463\" data-start=\"199\"\u003eOld money elegance, modern-day comfort. The Genève Half Zip Sweater is your shortcut to looking refined without trying too hard. With its rich cable-knit texture and clean half-zip collar, it strikes the perfect balance between gentlemanly style and everyday ease.\u003c\/p\u003e\n\u003cp data-end=\"639\" data-start=\"465\"\u003eCrafted for cool evenings, crisp mornings, or stylish layering at the country club or city café, this is the piece that makes jeans feel dressed up and tailoring feel relaxed.\u003c\/p\u003e\n\u003cp data-end=\"665\" data-start=\"646\"\u003e\u003cstrong data-end=\"665\" data-start=\"646\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1085\" data-start=\"667\"\u003e\n\u003cstrong data-end=\"680\" data-start=\"667\"\u003eMaterial:\u003c\/strong\u003e 100% Merino Wool, soft, warm, and breathable\u003cbr data-end=\"744\" data-start=\"741\"\u003e\u003cstrong data-end=\"752\" data-start=\"744\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1085\" data-start=\"667\"\u003e\n\u003cstrong data-end=\"752\" data-start=\"744\"\u003eFit:\u003c\/strong\u003e Tailored fit for a clean silhouette with room to layer\u003cbr data-end=\"810\" data-start=\"807\"\u003e\u003cstrong data-end=\"823\" data-start=\"810\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1085\" data-start=\"667\"\u003e\n\u003cstrong data-end=\"823\" data-start=\"810\"\u003eFeatures:\u003c\/strong\u003e Half-zip collar, ribbed cuffs and hem, heritage-inspired cable detailing\u003cbr data-end=\"899\" data-start=\"896\"\u003e\u003cstrong data-end=\"912\" data-start=\"899\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1085\" data-start=\"667\"\u003e\n\u003cstrong data-end=\"912\" data-start=\"899\"\u003eOccasion:\u003c\/strong\u003e Ideal for smart casual outings, weekends away, or layering over a shirt for relaxed elegance\u003cbr data-end=\"1008\" data-start=\"1005\"\u003e\u003cstrong data-end=\"1017\" data-start=\"1008\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1085\" data-start=\"667\"\u003e\n\u003cstrong data-end=\"1017\" data-start=\"1008\"\u003eCare:\u003c\/strong\u003e Machine washable (gentle cycle, 30°C recommended) low-fuss upkeep\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Viona","offers":[{"title":"Beige \/ S","offer_id":64908148474205,"sku":null,"price":70.95,"currency_code":"USD","in_stock":true},{"title":"Beige \/ M","offer_id":64908148506973,"sku":null,"price":70.95,"currency_code":"USD","in_stock":true},{"title":"Beige \/ L","offer_id":64908148539741,"sku":null,"price":70.95,"currency_code":"USD","in_stock":true},{"title":"Beige \/ XL","offer_id":64908148572509,"sku":null,"price":70.95,"currency_code":"USD","in_stock":true},{"title":"Beige \/ 2XL","offer_id":64908148605277,"sku":null,"price":70.95,"currency_code":"USD","in_stock":true},{"title":"Beige \/ 3XL","offer_id":64908148638045,"sku":null,"price":70.95,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ 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